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Privacy Policy

This Privacy Policy describes how Emirates Connect Retail collects, uses, and protects your personal data when you use our online platform, purchase products, utilise our services such as repair, network activation, or device trade-in, or otherwise interact with us. We are committed to protecting your privacy and complying with applicable data protection laws.

1. Personal Data We Collect

We collect personal data to provide and improve our services. The types of personal data we collect depend on how you interact with us and may include:

Identity and Contact Data: Name, address, email address, phone number, and similar contact information.
Payment Data: Information required to process payments for purchases or services (e.g., credit card details, billing address).
Order and Transaction Data: Details about products and services you purchase, repairs requested, network plans activated, trade-in details, and payment history.
Device Data: Information about devices you purchase, repair, trade-in, or seek support for, including IMEI or serial numbers.
Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our site.
Usage Data: Information about how you use our site, products, and services.
Communication Data: Records of your correspondence with us, such as emails or messages via our support channels.
Profile Data: Your username and password for account access, purchases or orders made by you, your interests, preferences, and feedback.

We may also collect personal data from third parties, such as business partners involved in network activation or warranty services, or from publicly available sources.

2. How We Use Your Personal Data

We use your personal data for various purposes, including:

To provide and manage our services: Processing orders, delivering products, performing repair services, activating network plans, facilitating device trade-ins, and providing technical support and warranty services.
To process payments: Completing transactions and managing billing.
To manage your account: If you create an account with us.
To communicate with you: Responding to inquiries, providing updates on your orders or services, and sending service-related notifications.
To improve our site and services: Analyzing usage data, conducting research, and developing new features and offerings.
For marketing purposes: Sending promotional materials or offers that may be of interest to you, where permitted by law or with your consent.
To ensure security: Protecting against fraud, unauthorised transactions, and other illegal activities.
To comply with legal obligations: Meeting regulatory requirements and responding to lawful requests from public authorities.
For business operations: Managing our business, including internal administration, data analysis, and auditing.

We will only use your personal data when we have a lawful basis to do so. This includes fulfilling a contract with you, having a legitimate business interest that does not override your rights, obtaining your consent, or complying with a legal obligation.

3. Sharing Your Personal Data

We may share your personal data with third parties for the purposes described in this policy:

Service Providers: We may share data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
Business Partners: We may share data with business partners to offer you certain products, services, or promotions, specifically relating to network activation or warranty services for purchased devices.
Legal Requirements: We may disclose your data where required to do so by law or subpoena or if we believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) enforce our terms or protect the security or integrity of our service; and/or (c) exercise or protect the rights, property, or personal safety of Emirates Connect Retail, our users, or others.
Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

4. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal data we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we do our best to protect your personal data, transmission of personal data to and from our site is at your own risk. You should only access the services within a secure environment.

5. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

6. Your Data Protection Rights

Depending on your location and applicable law, you may have certain rights regarding your personal data:

Right of Access: You have the right to request access to your personal data.
Right to Rectification: You have the right to request correction of inaccurate or incomplete personal data.
Right to Erasure: You have the right to request the deletion of your personal data under certain conditions.
Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
Right to Object to Processing: You have the right to object to our processing of your personal data under certain conditions.
Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller under certain conditions.
Right to Withdraw Consent: If we are relying on your consent to process your personal data, you have the right to withdraw your consent at any time.

To exercise any of these rights, please contact us using the physical address provided below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).

7. Cookies and Similar Technologies

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy (if applicable and available separately).

8. Third-Party Links

Our site may contain links to third-party websites, applications, or services that are not operated by us. We are not responsible for the privacy practices or the content of these third-party sites. We encourage you to review the privacy policies of these third parties before providing any personal data to them.

9. Children's Privacy

Our service is not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at the address below.

10. International Transfers

Your information, including personal data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

Emirates Connect Retail is located in the UAE. If you are located outside the UAE and choose to provide information to us, please note that we transfer the data, including Personal Data, to the UAE and process it there.

We take appropriate steps to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable law, including where necessary, implementing appropriate safeguards for international data transfers.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. The updated version will be indicated by a revised date and the updated version will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

12. Contact Us

If you have questions or comments about this Privacy Policy or wish to exercise your data protection rights, please contact us in writing at our physical address:

Emirates Connect Retail
101 Al Dana Tower
Sheikh Zayed Road, Al Barsha 1
PO Box 54321
Dubai, Dubai, UAE